This is a common question that Shopify has been asked many times by business owners. If you are considering setting up an online store or a franchise outlet, you may well have come across this term. There is much confusion as to what Shopify actually is and what it does. The aim of this article is to provide you with an overview of what is Shopify and answer any questions that you may have about this exciting new online presence.
To begin with, let us quickly define what Shopify is. Shopify is a ecommerce software solution developed by the top companies in the field of web development and technology, namely: IBM, Google Inc., Shopify Inc., and Yahoo! Answers. The aim of these companies is to provide you with an easy to use, integrated, and expandable web platform and hosting environment to start selling your products and services online.
The reason why you should consider hiring Shopify experts is because they know exactly what it takes to build an ecommerce solution from the ground up. As we all know, internet marketing is very competitive and requires a lot of innovation, hard work and patience to get it right. With the help of an ecommerce platform such as Shopify, your customers can easily browse through various products or services and make a purchase decision without you having to spend a lot of time getting it right. Another benefit of using this ecommerce platform is that you will be able to save a significant amount of money on running your business as compared to what you could achieve if you chose to do everything yourself. This is because you can use the service as a tool to automate your business and reduce your workload.
To take your online store to the next level and to start making sales, you will need to learn how to use the tools provided by the Shopify software. Using your own custom designed theme, you can use all the features that are available on the platform. You will also be able to incorporate all the latest trends and software updates so that your website looks fresh and new even years after you have launched it.
In order for your online store to succeed on the World Wide Web, you must make sure that you have a well developed website which has all the basic requirements. But beyond this, your website must also be able to process all the credit and debit payments seamlessly. To achieve this, Shopify offers a feature known as Jigoshop. This is a fully featured ecommerce builder where a store owner can design the look of the website to their liking and then use the tools provided by the system to transform the site into a fully functioning electronic store.
SEO marketing are two important factors which ensure that your online store generates a substantial traffic volume. To do this, it is necessary to understand the working of search engines and how they rank websites according to their relevancy. Shopify SEO delivers both immediate and long term benefits to a website. By incorporating the Shopify SEO platform, a website owner can optimize his or her site for the top ranking in major search engines such as Google and Yahoo using pre-built templates. Moreover, with the help of SEO experts, the website can also be optimized for highly popular terms and keep appearing on the first page of search results.
Another way to improve the performance of an online store is to use Shopify’s famous shopping cart solution called WordPress cart. This solution allows users to easily add product categories, edit prices and shipping options, add a shopping cart with multiple layouts, add product reviews, and even customize security features such as login controls. The most important advantage of using a WordPress cart solution from Shopify is that it can easily be integrated with any of the ecommerce shopping systems like Amazon, ocus, bsj, Viagra etc.
Another tool that is used by most successful online retailers and Ecommerce companies is the abandoned cart recovery feature offered by Shopify. Abandoned cart recovery is a process of recovering money that a customer has paid to a product but which he or she has no access to due to certain reasons. In some cases, the customer may have purchased the item but has not yet received it after the sale. In such cases, using the abandoned cart recovery feature provided by the ecommerce platforms like Shopify, it is possible to retrieve the money, refund the purchase and re-authorize the transaction. Check out Franklin’s Ecom Elites.